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Results 1 - 25 of 73 matches Sort Results By : Published Date | Title | Company name
Success Factors for Highly Effective Inside Sales Teams
By : Marketo, INC. Published Date: Sep 15, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
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Marketo, INC.
Buying and Using Marketing Automation Systems
By : Marketo, INC. Published Date: Aug 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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Marketo, INC.
Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results
By : Marketo, INC. Published Date: Aug 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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Marketo, INC.
Coordinating Marketing and Sales Across the Entire Revenue Cycle
By : Marketo, INC. Published Date: Aug 20, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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Marketo, INC.
B-to-B Lead Generation Insights from MarketingSherpa
By : Marketo, INC. Published Date: Jul 31, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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Marketo, INC.
How to Answer a CFO- Building the Processes to Manage the Financial Implications of Channel Programs
By : SAP Published Date: May 11, 2008
With numerous marketing programs created and rolled out to the channel, it is important for channel marketers to clearly understand the financial implications of program execution to ensure that adequate processes and controls are in place to allocate, verify and track the payment of all marketing funds. This is critical to ensure compliance with financial regulators and keep the CFO’s office happy.
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SAP
How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals
By : Citrix Online Published Date: Apr 08, 2008
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Citrix Online
Confessions of an ERP Sales Representative
By : Enlightening Solutions Published Date: Mar 01, 2008
An in-depth look behind the sophisticated game of enterprise software (ERP) sales, including an explanation of the dimensions and psychology involved with enterprise software purchasing decisions. If companies do not understand the rules of the game, they might find themselves prey to the emotional ploys used in the industry. Included are some tips to help companies turn the game in their favor.
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Enlightening Solutions
Understanding the Potential of Adobe Integrated Runtime (AIR)
By : Integration New Media Published Date: Feb 21, 2008
The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe Integrated Runtime, a breakthrough tool for companies looking to build new relationships with their clients. It will also provide information about how Adobe AIR can be leveraged to create next generation web experiences.
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Integration New Media
Social Networking: Brave New World
By : MessageLabs Published Date: Feb 07, 2008
According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.

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MessageLabs
Increasing Email Deliverability: Getting Email to the Inbox
By : Campaigner Published Date: Jan 24, 2008
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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Campaigner
Email Marketing ROI: Driving ROI Through Email Relevance
By : Campaigner Published Date: Jan 24, 2008
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.

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Campaigner
Growing Opt-in Lists: Turning Web Browsers into Buyers
By : Campaigner Published Date: Jan 24, 2008
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner
Hosted CRM Comparison Guide: The Top 4 CRM Vendors Compared
By : InsideCRM.com Published Date: Jan 24, 2008
Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:  Features, Price per User, Services and Support, and Marketing Capabilities.
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InsideCRM.com
Contact Center Software: Compare 6 Leading Solutions
By : InsideCRM.com Published Date: Jan 23, 2008
Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.
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InsideCRM.com
Hosted CRM Buyers Guide: Key Points to Consider
By : InsideCRM.com Published Date: Jan 21, 2008
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
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InsideCRM.com
Call Center Buyer's Guide: Learn Which Solution is Right For Your Business
By : InsideCRM.com Published Date: Jan 08, 2008
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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InsideCRM.com
SAP for Consumer Products: Enabling You to Take the Direct Road to Success
By : SAP Published Date: Dec 18, 2007
As CPG and retailing move rapidly toward a demand-driven future, it’s vital to keep in mind that accurate forecasting will be your key to superior performance –– and that the data driving your forecast and your response starts at the store. DSD companies can gain a clear edge with a seamless system, because information from the field is immediately reflected throughout your company, with no data inconsistencies, mismatches or latency.
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SAP
5 Tips to Turn Your Website into a Marketing Machine
By : Hubspot Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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Hubspot
CRM Software: Reasons to Optimize
By : Vendor Guru Published Date: Sep 28, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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Vendor Guru
Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1
By : Landslide Technologies Published Date: Sep 07, 2007
What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper,  we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.  The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and  the modern circus (think Ringling Bros. vs. Cirque du Soleil).
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Landslide Technologies
Social Networking and Opportunities in the Public Sector
By : Quocirca Published Date: Aug 22, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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Quocirca
Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2
By : Landslide Technologies Published Date: Aug 07, 2007
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
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Landslide Technologies
Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty
By : ForeSee Results Published Date: Jul 19, 2007

Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.


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ForeSee Results
Microsoft Dynamics Case Study: Best Buy for Business
By : Microsoft Published Date: Jun 27, 2007
Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.
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Microsoft
 
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