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<title><![CDATA[whitepapers.itnews.com.au/Enterprise Applications/Sales & Marketing Software]]></title>
<description><![CDATA[Sales &amp; Marketing Software including forecasting, CRM, market research and planning, new product development and more.]]></description>
<link>http://whitepapers.itnews.com.au/enterprise-applications/enterprise-applications/</link>
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<title><![CDATA[Using Proven Personalization Techniques]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper283/</link>
<pubDate>2007-08-15 14:43:04</pubDate>
<description><![CDATA[This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.]]></description>
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<title><![CDATA[Web Enabled Customer Support - Self-Service Business Processes]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper285/</link>
<pubDate>2007-08-15 15:03:52</pubDate>
<description><![CDATA[The benefits of moving manual processes to the web are well understood. But very few organizations have web-enabled product returns, bill disputes or other complex business processes. This paper discusses requirements for web-enabling complex processes.]]></description>
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<title><![CDATA[Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper294/</link>
<pubDate>2007-04-16 22:20:12</pubDate>
<description><![CDATA[Long ago dubbed the &#39;killer app&#39;, email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.]]></description>
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<title><![CDATA[Lower Costs with On-Demand CRM & Accounting/ERP Solutions]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper463/</link>
<pubDate>2007-04-13 12:01:13</pubDate>
<description><![CDATA[This Yankee Group White Paper, compliments of NetSuite, shows how on-demand applications can significantly reduce cost vs. on-premise applications. See how to reduce the total cost of ownership (TCO) of deploying &amp; integrating CRM &amp; accounting/ERP applications.]]></description>
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<title><![CDATA[The Mobile Workforce: The Weakest Link]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper513/</link>
<pubDate>2008-02-22 13:58:41</pubDate>
<description><![CDATA[The use of handheld computers is estimated to grow by more than 50 percent in the next few years. This surge in use of mobile devices means that companies need to make sure their growing mobile workforce use devices that are secure so that handhelds do not become the weakest link in their security system.]]></description>
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<title><![CDATA[How to Find the Right Hosted CRM Vendor at the Right Price]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper563/</link>
<pubDate>2007-04-29 15:47:58</pubDate>
<description><![CDATA[Choosing an on-demand Customer Relationship Management (CRM) vendor can be a daunting task, especially for the price conscious consumer who lacks the budget for intensive research. This white paper will arm SMBs with the right questions to ask when evaluating on-demand or hosted CRM vendors.]]></description>
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<title><![CDATA[Benefits of On-Demand CRM over Traditional Installed-On-Premise CRM Software Solutions]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper564/</link>
<pubDate>2007-04-29 15:42:59</pubDate>
<description><![CDATA[The high price and complexity of traditional, installed-on-premise enterprise software has left SMBs unable to obtain true integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software. On-demand software-as-a-service is changing all that. This white paper discusses the benefits of the on-demand, or hosted CRM and ERP vs on premise CRM and ERP solution and the benefits to the SMB. ]]></description>
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<title><![CDATA[Future-Proof Deployment: Online Insight's Market-Revolutionizing Software Technologies]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper588/</link>
<pubDate>2007-04-25 12:44:34</pubDate>
<description><![CDATA[This white paper describes the technologies underpinning the enterprise software solution suite that OnlineInsight offers today in its Fourth Generation products, and explains how our enterprise-class software systems take software &quot;abilities&quot; to new levels.]]></description>
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<title><![CDATA[Best Practices for Mid-Market CRM]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper593/</link>
<pubDate>2007-04-30 09:00:12</pubDate>
<description><![CDATA[In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.]]></description>
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<title><![CDATA[Open Your Doors to Your Customers, Partners and Employees]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper594/</link>
<pubDate>2007-04-30 09:10:03</pubDate>
<description><![CDATA[This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for.]]></description>
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<title><![CDATA[How to Increase Marketing Efficiency to Gain and Retain Customers]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper595/</link>
<pubDate>2007-04-30 08:58:13</pubDate>
<description><![CDATA[How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.]]></description>
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<title><![CDATA[Knowledge Management: The Power of Leveraging Information]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper596/</link>
<pubDate>2007-04-30 09:06:46</pubDate>
<description><![CDATA[Companies are discovering that a Knowledge Management System (KMS) has grown from a nice to have concept, to a must-have asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible.]]></description>
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<title><![CDATA[Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper750/</link>
<pubDate>2007-04-17 08:59:44</pubDate>
<description><![CDATA[As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is &ldquo;a marketing metric that projects the value of a customer over the entire history of that customer&#39;s relationship with a company.&rdquo;]]></description>
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<title><![CDATA[Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper751/</link>
<pubDate>2007-04-17 09:00:58</pubDate>
<description><![CDATA[Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.&nbsp; Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.]]></description>
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<title><![CDATA[How Fast-Growing Companies Obtain CRM Success]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper758/</link>
<pubDate>2007-04-13 11:59:54</pubDate>
<description><![CDATA[This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.]]></description>
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<title><![CDATA[Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper797/</link>
<pubDate>2007-04-25 12:51:44</pubDate>
<description><![CDATA[This white paper describes Online Insight&#39;s vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand &quot;collaborative customer conversation.&quot;]]></description>
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<title><![CDATA[WebSphere Product Center at Panasonic]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper805/</link>
<pubDate>2008-02-12 14:08:25</pubDate>
<description><![CDATA[This case study outlines their success in achieving global simultaneous product launches, correct information for catalogs and advertising, faster price change notifications and better Point of Sale (POS) integration.]]></description>
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<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper823/</link>
<pubDate>2008-07-17 14:46:58</pubDate>
<description><![CDATA[This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient&rsquo;s inbox; and the simple tactics that you can implement to avoid these obstacles.]]></description>
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<title><![CDATA[Email Marketing ROI: Driving ROI Through Email Relevance]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper824/</link>
<pubDate>2008-07-17 14:46:36</pubDate>
<description><![CDATA[This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance. ]]></description>
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<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper825/</link>
<pubDate>2008-07-17 14:41:58</pubDate>
<description><![CDATA[Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.]]></description>
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<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper834/</link>
<pubDate>2007-04-16 14:37:38</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.]]></description>
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<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper853/</link>
<pubDate>2008-01-14 09:29:53</pubDate>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.]]></description>
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<title><![CDATA[AutoPlay Media Studio 6.0 Product Brochure]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper912/</link>
<pubDate>2007-02-14 09:50:19</pubDate>
<description><![CDATA[Create amazing autorun CDs, software demos, presentations, and much more with AutoPlay Media Studio 6.0, the professional choice for multimedia authoring. Get started instantly with the intuitive workflow and included gallery of pre-built, ready-to-use projects. ]]></description>
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<title><![CDATA[AutoPlay Media Studio 6.0 Customer Presentation]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper913/</link>
<pubDate>2007-02-14 09:55:23</pubDate>
<description><![CDATA[An introductory view of AutoPlay Media Studio 6.0 from the ground up. Learn all about AutoPlay Media Studio 6.0 and see everything it can do. Create everything from attractive front-end menu systems for CD/DVD-ROMs to full multimedia applications! ]]></description>
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<title><![CDATA[AutoPlay Media Studio 6.0 Overview]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper914/</link>
<pubDate>2007-09-11 12:58:46</pubDate>
<description><![CDATA[Designed to empower both software developers and non-developers alike, AutoPlay Media Studio 6.0 brings advanced multimedia development abilities to business users, video producers, educators, content distributors, and anyone with an intermediate level of computer knowledge. ]]></description>
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<title><![CDATA[What's New in AutoPlay Media Studio 6.0?]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper915/</link>
<pubDate>2007-02-14 10:04:51</pubDate>
<description><![CDATA[This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!]]></description>
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<title><![CDATA[The Changing Face of PR]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper936/</link>
<pubDate>2008-01-14 09:30:43</pubDate>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
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<title><![CDATA[On-Demand Versus On-Premise CRM: Are There Performance Differences?]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper974/</link>
<pubDate>2007-06-06 09:24:54</pubDate>
<description><![CDATA[On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.&nbsp; Make sure you&#39;re making the right decisions for your CRM.]]></description>
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<title><![CDATA[The Future Sales Force - A Consultative Approach]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1041/</link>
<pubDate>2008-02-14 08:23:11</pubDate>
<description><![CDATA[If your company uses a contact management or customer relationship management (CRM system), you need to ask one additional key question. Does your CRM or contact management system tie your consultative sales, ROI analysis and proposal production process together?]]></description>
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<title><![CDATA[Evaluating Financial Management Software - Is It Time for a Change?]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1043/</link>
<pubDate>2008-03-21 15:03:10</pubDate>
<description><![CDATA[This white paper walks through the key areas of a financial management solution so when you are evaluating current and future financial management software, you are prepared to avoid challenges and maximize your investment.]]></description>
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<title><![CDATA[Microsoft Dynamics Case Study: Best Buy for Business]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1184/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.]]></description>
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<title><![CDATA[How to Get to the Numbers that Matter in Retail]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1191/</link>
<pubDate>2008-02-05 12:31:47</pubDate>
<description><![CDATA[The objective of this white paper is to review various aspects of retail financial management and to draw important lessons for small and mid-size retailers. The paper addresses a wide range of topics that impact a retailer&rsquo;s financial success. Many of these are common to retailers of all sizes, but some are specific to mid to small tier businesses and many cautionary notes are given.]]></description>
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<title><![CDATA[Manage Your Operations for Greater Profitability with Retail Chain Manager for Microsoft Dynamics AX]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1192/</link>
<pubDate>2007-07-11 10:29:33</pubDate>
<description><![CDATA[By providing integrated, adaptable functionality within one scalable platform, Microsoft Dynamics AX helps midsize retailers improve their agility with an all-in-one solution based on an open technology platform. And it provides the ability for retailers to connect and interact with customers, partners, and employees around the world.]]></description>
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<title><![CDATA[Smarter Supply Chain Utilization for the Retailer]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1193/</link>
<pubDate>2007-07-11 10:36:29</pubDate>
<description><![CDATA[This paper introduces various supply chain concepts and explains their importance. It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.]]></description>
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<title><![CDATA[How and Why To Switch Email Service Providers]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1201/</link>
<pubDate>2008-01-22 11:31:58</pubDate>
<description><![CDATA[There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, &quot;decision points,&quot; factors that make it worth your while to consider finding a new ESP.]]></description>
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<title><![CDATA[The Importance of Personalization]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1202/</link>
<pubDate>2008-01-22 11:32:09</pubDate>
<description><![CDATA[Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a &quot;one size fits all&quot; model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.]]></description>
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<title><![CDATA[What You Should Know About Email Marketing Deliverability]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1203/</link>
<pubDate>2008-01-22 11:32:20</pubDate>
<description><![CDATA[Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.]]></description>
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<title><![CDATA[Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1215/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.]]></description>
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<title><![CDATA[Hosted CRM Buyers Guide: Key Points to Consider]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1286/</link>
<pubDate>2008-02-15 08:59:18</pubDate>
<description><![CDATA[In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you&#39;ll be prepared to start looking for your new solution immediately.]]></description>
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<title><![CDATA[Hosted CRM Comparison Guide: The Top 4 CRM Vendors Compared]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1287/</link>
<pubDate>2008-02-15 08:59:27</pubDate>
<description><![CDATA[Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:&nbsp; Features, Price per User, Services and Support, and Marketing Capabilities.]]></description>
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<title><![CDATA[Nine Indicators It's Time to Replace Your Commission System]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1344/</link>
<pubDate>2007-08-31 09:01:26</pubDate>
<description><![CDATA[Download this very brief guide now and reflect on the 9 Indicators. If you answer &quot;no&quot; to two or more of the questions listed within, there is undoubtedly sufficient ROI to strongly consider replacing your current incentive compensation system.]]></description>
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<title><![CDATA[Social Networking and Opportunities in the Public Sector]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1382/</link>
<pubDate>2007-10-01 11:37:09</pubDate>
<description><![CDATA[Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.&nbsp; If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.]]></description>
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<title><![CDATA[Informatica Announces Salesforce.com On-Demand Solution: TDWI]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1426/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[On-demand computing is apparently in demand, at least in the eyes of data integration specialist Informatica Corp. The Switzerland of data integration, as some have called it, just announced availability of its first on-demand offering, which is specifically designed to handle data from Software-as-a-Service (SaaS) stalwart, Salesforce.com. ]]></description>
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<title><![CDATA[Interview: Don Tirsell, Product Marketing, Informatica]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1427/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Don Tirsell, Senior Director of Product Marketing at Informatica, discusses &quot;complex data,&quot; their recent acquisition of Itemfield, and how Itemfield&#39;s technology fits into Informatica&#39;s overall data integration platform.]]></description>
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<title><![CDATA[Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1539/</link>
<pubDate>2008-01-07 12:44:01</pubDate>
<description><![CDATA[Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales &ndash; but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?]]></description>
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<title><![CDATA[Financial Technology Provider Accrues Travel Savings and Increases Productivity with Online Meetings]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1540/</link>
<pubDate>2008-01-25 11:36:35</pubDate>
<description><![CDATA[For almost 40 years, COCC has provided enterprise processing solutions to community financial institutions throughout the northeastern United States. The success of its products has encouraged the company to expand rapidly to other areas of the U.S., resulting in more travel costs. The company found part of the solution in Citrix&reg; GoToMeeting&trade; Corporate.]]></description>
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<title><![CDATA[Human Resource Technology Provider Upgrades Online Meeting Performance and Capacity for Instant ROI]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1543/</link>
<pubDate>2008-02-05 12:32:24</pubDate>
<description><![CDATA[CheckPoint HR is in the middle of tremendous growth. In just two years, the human resource technology company has expanded from servicing about 400 worksite employees (WSE&#39;s) to over 20,000. David Flook, a partner at CheckPoint HR, chalks up this impressive growth to his company&#39;s unique approach to providing Web-based services for mid-market companies.]]></description>
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<title><![CDATA[Learn how Web Conferencing Can Help You Meet Your Marketing Goals]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1545/</link>
<pubDate>2008-01-28 12:47:25</pubDate>
<description><![CDATA[To reach their business goals, marketing professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. The technology offers rich functionality, including file and application sharing, annotation, online chat, polls and surveys and Web co-browsing and recording, among other features. ]]></description>
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<title><![CDATA[How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1546/</link>
<pubDate>2008-07-23 14:35:44</pubDate>
<description><![CDATA[To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today&#39;s increasingly virtual workplace.]]></description>
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<title><![CDATA[Web Conferencing's Expanding Role in Training]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1550/</link>
<pubDate>2008-01-07 12:43:42</pubDate>
<description><![CDATA[This white paper describes the results of a survey of 533 trainers conducted in December 2006-January 2007 concerning the usage levels, benefits, and justifications for web conferencing as a training application. It explores trainer attitudes concerning the relationship between a variety of synchronous and asynchronous tools, as well as the impact of web conferencing on live, in-person training.]]></description>
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<title><![CDATA[Contact Center Software: Compare 6 Leading Solutions]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1556/</link>
<pubDate>2008-02-15 08:59:09</pubDate>
<description><![CDATA[Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.]]></description>
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<title><![CDATA[Call Center Buyer's Guide: Learn Which Solution is Right For Your Business]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1557/</link>
<pubDate>2008-02-15 08:58:59</pubDate>
<description><![CDATA[Considering adding a contact center to your business? Our analyst-written buyer&#39;s guide is a great place to start your search. We provide you with an in depth&nbsp; market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.]]></description>
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<title><![CDATA[5 Tips to Turn Your Website into a Marketing Machine]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1584/</link>
<pubDate>2008-01-18 11:45:24</pubDate>
<description><![CDATA[Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.&nbsp; This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.]]></description>
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<title><![CDATA[How to Outsell the Competition]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1604/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.]]></description>
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<title><![CDATA[CRM Software: Reasons to Optimize]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1708/</link>
<pubDate>2008-02-29 15:41:44</pubDate>
<description><![CDATA[Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.]]></description>
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<title><![CDATA[Questions to Ask When Choosing a Customer Relationship Management Solution]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1709/</link>
<pubDate>2008-02-29 15:42:25</pubDate>
<description><![CDATA[Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it&rsquo;s important to keep in mind that the needs of small and medium businesses aren&rsquo;t always the same.]]></description>
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<title><![CDATA[Tips for Cost-Effective Customer Retention Management]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1710/</link>
<pubDate>2007-12-21 17:11:10</pubDate>
<description><![CDATA[This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.]]></description>
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<title><![CDATA[The 5 Must-Have Features of a CRM Solution]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1712/</link>
<pubDate>2008-01-30 14:07:35</pubDate>
<description><![CDATA[Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won&rsquo;t be able to thrive and grow. Today&rsquo;s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.]]></description>
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<title><![CDATA[SAP for Consumer Products: Enabling You to Take the Direct Road to Success]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper1918/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[As CPG and retailing move rapidly toward a demand-driven future, it&rsquo;s vital to keep in mind that accurate forecasting will be your key to superior performance &ndash;&ndash; and that the data driving your forecast and your response starts at the store. DSD companies can gain a clear edge with a seamless system, because information from the field is immediately reflected throughout your company, with no data inconsistencies, mismatches or latency.]]></description>
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<item>
<title><![CDATA[Confessions of an ERP Sales Representative]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper2188/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[An in-depth look behind the sophisticated game of enterprise software (ERP) sales, including an explanation of the dimensions and psychology involved with enterprise software purchasing decisions. If companies do not understand the rules of the game, they might find themselves prey to the emotional ploys used in the industry. Included are some tips to help companies turn the game in their favor.]]></description>
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<item>
<title><![CDATA[Understanding the Potential of Adobe Integrated Runtime (AIR)]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper2317/</link>
<pubDate>2008-03-27 10:54:16</pubDate>
<description><![CDATA[The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe Integrated Runtime, a breakthrough tool for companies looking to build new relationships with their clients. It will also provide information about how Adobe AIR can be leveraged to create next generation web experiences.]]></description>
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<title><![CDATA[Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper2466/</link>
<pubDate>2008-08-08 16:21:58</pubDate>
<description><![CDATA[What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper,&nbsp; we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.&nbsp; The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and&nbsp; the modern circus (think Ringling Bros. vs. Cirque du Soleil). ]]></description>
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<title><![CDATA[Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper2467/</link>
<pubDate>2008-08-08 16:22:09</pubDate>
<description><![CDATA[If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.&nbsp; This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current&nbsp; sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,&nbsp; proven skills and making the number.]]></description>
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<title><![CDATA[Customer Relationship Management: Secrets to CRM Success]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper3038/</link>
<pubDate>2008-08-01 08:49:53</pubDate>
<description><![CDATA[Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.]]></description>
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<item>
<title><![CDATA[Make Customers the Center of Attention with Microsoft Dynamics CRM]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper3040/</link>
<pubDate>2008-08-01 08:50:30</pubDate>
<description><![CDATA[Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.]]></description>
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<title><![CDATA[Small Business Webcast: Are You Ready for CRM? 7 Ways to Know]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper3044/</link>
<pubDate>2008-08-01 08:51:08</pubDate>
<description><![CDATA[Knowing your customers and their needs as thoroughly as possible is central to any business.&nbsp; And that&#39;s the very point of customer relationship management software, sophisticated business software commonly known as CRM.&nbsp; The question is, is CRM for you? This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft CRM.]]></description>
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<title><![CDATA[How to Answer a CFO- Building the Processes to Manage the Financial Implications of Channel Programs]]></title>
<link>http://whitepapers.itnews.com.au/whitepaper3301/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[With numerous marketing programs created and rolled out to the channel, it is important for channel marketers to clearly understand the financial implications of program execution to ensure that adequate processes and controls are in place to allocate, verify and track the payment of all marketing funds. This is critical to ensure compliance with financial regulators and keep the CFO&rsquo;s office happy.]]></description>
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