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This paper introduces various supply chain concepts and explains their importance. It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete. Very few small and mid-size retailers can compete with companies like Wal-Mart on price. However, while some go to the wall, many smaller retailers prosper alongside Wal-Mart exploiting the traffic that they generate and managing their own supply chains and customer propositions well. Microsoft Dynamics provides powerful software that helps organizations drive down costs, improve operations, retain and build customer relationships and continue to innovate in challenging economic times.
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