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An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products and Brands

Cymfony
By : Cymfony
INFORMATION
Published : May 15, 2007
Length : 17
Type : White Paper
 
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Overview :

The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you.

This whitepaper will present new research that reveals what drives this type of aggressive behavior.

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