| INFORMATION |
| Published : |
Sep 28, 2007 |
| Length : |
5 |
| Type : |
White Paper |
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| Overview : |
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Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms. That makes optimizing the performance of the customer relationship management (CRM) system crucial for companies to maximize customer service and grow revenues and profits. |
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