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Home> Why Advocacy Matters to Retailers By : IBM INFORMATION Published : Jan 02, 2008 Length : 12 Type : White Paper   Download Now Save for Later   Email This Page Overview : In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy. View All Items By This Company Browse Related Categories : Customer Experience Management , Customer Relationship Management , Customer Satisfaction
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