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Building the Customer-Centric Enterprise

SAP
By : SAP
INFORMATION
Published : Jan 01, 2008
Length : 6
Type : White Paper
 
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Overview :
Building the customer-centric enterprise explores how insurers are seeking to maximize the profitability and growth potential of the markets by scrutinizing loss performance, retention strategies, buying behavior and demographics. The report features a customer analytics case study that draws on an interview with Michael Bernaski, acting chief analytics officer of Safeco.
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Business Analytics , Customer Experience Management , Customer Relationship Management , Customer Service
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