| INFORMATION |
| Published : |
Jul 01, 2007 |
| Length : |
20 |
| Type : |
Analyst Report |
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| Overview : |
There are six key market event categories: rapid changes in customer affinity, sudden natural disasters, unforeseen contamination and disease, new product innovation, changing economic forces and expanding international markets. These events cannot be controlled but can be effectively managed if the right technologies are in processes and technologies are in place. Ninety-two percent (92%) of 145 Aberdeen Group Survey respondents have indicated that they focus on market responsiveness as a key element of their supply chain process.
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