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Home> Growing Gift Card Demand Evokes Change By : CommercialWare INFORMATION Published : Feb 05, 2007 Length : 3 Type : White Paper   Download Now Save for Later   Email This Page Overview : Customers enjoy buying and receiving gift cards. In 2006 NRF projected that holiday sales topped $24.81 billion. Furthermore, 52.8% of adults surveyed planned to request a gift card. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand. View All Items By This Company Browse Related Categories : Customer Interaction Service , Customer Relationship Management , Customer Service , eBusiness
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